+357 99 349-523
WhatsApp
English Українська Русский
Home page / Cyprus / English /

Best Examples of Cold Calling for Real Estate Agents

Published On: 21/03/2025

Cold calling remains one of the most effective ways for real estate agents to generate leads, build relationships, and close deals. While some may view it as an outdated sales strategy, when done correctly, cold calling can be a powerful tool to connect with potential buyers, sellers, and investors. The key to successful cold calling is having a well-structured script, confidence, and the ability to handle objections effectively.

In this article, we will explore two of the best examples of cold calling for real estate agents. These examples will highlight different scenarios—one for prospecting home sellers and another for working with potential buyers. Each example includes a sample script and key takeaways to help you refine your approach.

Example 1: Calling Potential Home Sellers (Expired Listings)

Scenario:

A homeowner listed their property for sale, but the listing has expired without a successful sale. This is an excellent opportunity for a real estate agent to step in and offer their expertise to help relist and sell the property successfully.

Cold Calling Script:

Agent: "Hello, is this [Homeowner’s Name]?"

Homeowner: "Yes, who’s this?"

Agent: "Hi [Homeowner’s Name], my name is [Your Name], and I’m a local real estate agent with [Your Brokerage]. I noticed that your home was recently on the market but didn’t sell. Are you still interested in getting it sold?"

Homeowner: "I’m not sure. We had a lot of interest, but nothing worked out."

Agent: "I completely understand, and that can be frustrating. May I ask—what do you think went wrong with the last listing?"

Homeowner: "I don’t know, maybe the pricing wasn’t right, or the marketing wasn’t good enough."

Agent: "Those are common issues, and I specialize in helping homeowners like you who have had a challenging time selling their property. I’d love to share a few insights on why homes don’t sell and what we can do differently to make sure yours does. Would you be open to a quick meeting, perhaps this weekend?"

Homeowner: "I don’t know. I’m a bit hesitant to relist right now."

Agent: "I understand completely. But here’s the thing—many homes don’t sell the first time because they weren’t positioned properly in the market. What if I could show you a proven strategy that gets homes like yours sold quickly and for top dollar? Would you be open to a 15-minute consultation—no obligation, just some expert advice?"

Homeowner: "Okay, I guess that wouldn’t hurt."

Agent: "Great! Would Saturday at 2 PM or Sunday at 11 AM work better for you?"

Key Takeaways:

  • Acknowledge the homeowner’s frustration and empathize with their situation.

  • Ask questions to understand their concerns and objections.

  • Offer solutions that differentiate your approach from the previous listing agent.

  • Use assumptive closing to lock in an appointment.

Example 2: Calling Potential Home Buyers (Neighborhood Farming)

Scenario:

A real estate agent is calling residents in a specific neighborhood to inform them about a recently sold home and gauge their interest in buying or selling a property.

Cold Calling Script:

Agent: "Hello, is this [Prospect’s Name]?"

Prospect: "Yes, who’s this?"

Agent: "Hi [Prospect’s Name], my name is [Your Name], and I’m a local real estate agent with [Your Brokerage]. I just wanted to share some exciting news about your neighborhood. A home on [Street Name] just sold for [Sale Price], which is a great indicator of the growing market value in your area. Have you ever considered selling or upgrading your home?"

Prospect: "Not really, we like it here."

Agent: "That’s great to hear! Your neighborhood is truly fantastic, and I completely understand why you’d want to stay. But just out of curiosity—if you could get an offer that was above what you expected, would you at least consider it?"

Prospect: "I guess it depends on the offer."

Agent: "That makes sense. Many homeowners I speak with are pleasantly surprised by how much their property is worth in today’s market. I’d love to provide you with a free, no-obligation home valuation so you can see what buyers might be willing to pay. Would you be open to a quick chat about it?"

Prospect: "I don’t know, I’m not really planning to sell right now."

Agent: "I totally understand, and no pressure at all. But even if you’re not selling today, knowing your home’s value can be helpful for future planning. Would you be okay with me sending you a quick market report so you can stay informed?"

Prospect: "Sure, that sounds fine."

Agent: "Fantastic! What’s the best email for you? Also, would you like me to check in with you in a few months just to keep you updated on the market?"

Key Takeaways:

  • Leverage recent sales data to spark interest.

  • Use curiosity-driven questions to gauge the prospect’s level of interest.

  • Offer something of value (e.g., free home valuation, market report).

  • Ask for permission to follow up and nurture the lead over time.

Example 3: Calling Homeowners in a Low-Inventory Market

Scenario:

A real estate agent is reaching out to homeowners in a low-inventory market where buyers are actively looking for homes but have limited options.

Cold Calling Script:

Agent: "Hello, is this [Homeowner’s Name]?"

Homeowner: "Yes, who’s this?"

Agent: "Hi [Homeowner’s Name], my name is [Your Name], and I’m a local real estate agent with [Your Brokerage]. I’m reaching out because there’s a high demand for homes in your neighborhood right now, and I have serious buyers looking for a property like yours. Have you considered selling or at least exploring your home’s market value?"

Homeowner: "Not really, we’re not in a hurry to move."

Agent: "I completely understand. Many of my clients felt the same way, but when they saw how much their home was worth in this market, they were surprised by the opportunity. If I could provide a free home valuation to show you what buyers might be willing to pay, would you be open to a quick chat?"

Homeowner: "I guess it wouldn’t hurt to know what it’s worth."

Agent: "Perfect! I can prepare a full market analysis for you and go over it in detail. Would Wednesday at 6 PM or Thursday at 10 AM work better for you?"

Key Takeaways:

  • Highlight the market opportunity to spark interest.

  • Make it easy for the homeowner to accept a free valuation.

  • Use assumptive closing techniques to schedule an appointment.

Example 4: Calling Expired Listings with a Fresh Approach

Scenario:

A home was previously listed but didn’t sell, and the agent is reaching out with a new strategy to help relist and close the sale successfully.

Cold Calling Script:

Agent: "Hello, is this [Homeowner’s Name]?"

Homeowner: "Yes, who’s this?"

Agent: "Hi [Homeowner’s Name], my name is [Your Name], and I’m a local real estate agent with [Your Brokerage]. I noticed your home was recently on the market but didn’t sell. Are you still looking to get it sold?"

Homeowner: "We’re taking a break for now."

Agent: "That makes sense—it can be frustrating when a home doesn’t sell the first time. If you don’t mind me asking, what do you think went wrong?"

Homeowner: "We didn’t get enough serious offers."

Agent: "That’s a common challenge, and I specialize in helping homeowners in your situation. I have a fresh approach that has helped others sell quickly and at a great price. Would you be open to discussing a new strategy?"

Homeowner: "Maybe, but I’m skeptical."

Agent: "I completely understand. Why don’t we set up a short consultation? No obligation—just expert advice. Would Saturday at 2 PM or Sunday at 11 AM work better?"

Key Takeaways:

  • Acknowledge the homeowner’s frustration.

  • Position yourself as a problem-solver with a new approach.

  • Offer a no-pressure consultation to build trust.

Final Thoughts

Cold calling may seem daunting, but with a solid strategy, it can be an incredibly effective tool for real estate agents. The key is to approach each call with confidence, focus on providing value, and handle objections smoothly. Whether you're reaching out to expired listings or farming a neighborhood, these two examples provide a proven framework to engage prospects and build relationships that lead to successful transactions.

By consistently refining your script, practicing active listening, and following up strategically, you can turn cold calls into warm leads—and eventually, satisfied clients. Happy calling!