Digital marketing is the process of reaching your target audience in a more efficient and precise manner through digital channels. It helps you to engage, convert, and attract customers. Digital marketers utilize digital channels like search engines (Google Bing Yahoo!, etc. ), social media (Facebook, Instagram, Pinterest, etc. ), email marketing, online advertising (Google Ads, Facebook Ads, etc. ), influencer marketing and affiliate marketing to increase awareness, influence consideration, and ultimately drive profitable actions.