SEO for Business is a short course online that explains Search Engine Optimisation (SEO). It will help you understand how to use it to your advantage. This course is for business people who are often given marketing responsibilities, but don't have the resources or expertise to help them. This course will get you up-to-speed so that you can understand how SEO can help with your marketing strategies.
This course begins at the beginning by explaining what SEO is and why it's so important. Next, we will explore how search engines work and what they are looking for.
You'll be guided through the process, step-by-step, to understand the "science bit" and then to see how to tap into it to make your social media and web pages more visible to search engines.
We are confident that you will see new marketing opportunities after taking this SEO for Business course.