Digital marketing is the process of reaching your target audience in a more efficient and precise manner through digital channels. It helps you to engage, convert, and attract customers. Digital marketers use search engines such as Google, Bing, Yahoo!, etc. ), social media (Facebook, Instagram, Pinterest, etc. ), email marketing, online advertising (Google Ads, Facebook Ads, etc. ), influencer marketing and affiliate marketing to increase awareness, influence consideration, and ultimately drive profitable actions.