Digital marketing is the fastest growing channel for targeted communication and interaction to help companies deliver their brand, communications and products and/or services. This course is designed for small business owners and professionals who want to increase their digital marketing management skills. It will give you a solid foundation of strategic, tactical, as well as creative essentials. This course is a combination of lectures, readings, case study and exercises. There are also assignments. It focuses on web-based marketing principles. The first section of this course is about the Development and Foundation of Direct Marketing Campaigns. It is about creating and using customer databases. Through creating a market-centric, organizational-wide approach to customers, students also learn how to develop long-lasting relationships. Digital advertising is the focus of this course. Learn how to use digital marketing tools and create a digital strategy. Additionally, you will learn how to present and communicate your plans and ideas. Understanding your customers and the relationships they have with marketers is essential to achieving tangible results.
