Digital marketing is a great option for small- and medium-sized companies. Small-scale businesses often have less resources and can reap the benefits of digital marketing. Gartner conducted a survey to find that 40% of respondents had experienced significant savings using digital marketing for promoting their products or services. According to the survey, 28% want to shift from traditional marketing towards digital. Digital Marketing can also increase conversion rates. Online businesses need more traffic to their websites. This is crucial for lead generation and sales. Traffic without conversions is nothing but a waste. To increase conversion rates, leads, sales, and profits, you should make use of all digital marketing techniques, such as Search Engine Optimization (SEO), Email Marketing, and Social Media Marketing.